I run the promotions · Promotions & Marketing

Your promotion worked. It borrowed the sales from the shelf next door.

Roughly 72% of trade promotions never break even (McKinsey). Uplift gets counted gross, so the shelf next door quietly pays for the win. The promotion lands and the stock doesn't. And every promotion costs something on the full-price business that nobody ever measures.

See it on your own data PromoPulse, promotions
The promise

What changes on Tuesday.

Cannibalisation modelled, so uplift is net rather than gross. Promo ROI with the replenishment actually behind it. A price-integrity penalty, so you can see what a promotion costs the full-price business before you run it again.

The proof: The promotion was a success. The stock never arrived. Both things are true. The replenishment for a promotion is sized inside the same horizon as everything else, with the promotion in the run rate.

Four lines of reasoning under a recommended order: the horizon, the forecast over it with seasonality applied, the netting, and then: cadence events inside the horizon, already in the run rate (not a review trigger): payday and month-end trade.
Look at the last line. Payday and month-end trade are inside the horizon and already in the run rate, so the order carries them without a manual uplift. For you: The stock for the promotion is sized by the same engine that sizes everything else, so the promotion and the order stop being two systems that have never met. demo estate · names, prices and geography invented; sales, inventory and gaps real · money masked
The other doors
I commit the moneyThe Buyer → I keep the shelves fullThe Planner → I decide what goes whereThe Allocator → I sign for itThe sponsor →

See it on your own data.

Twelve weeks, one category, anonymised by you. A ten-minute job, not a project. Send it Thursday and you'll have the findings the following Wednesday.

  1. 1 · The extract"Twelve weeks, one category, anonymised by you." A ten-minute job, not a project. No NDA drama, no IT ticket, nothing to approve.
  2. 2 · The findings"Here is what it found in your data." The engine has never met a real dataset it did not find something embarrassing in. Evidence about you, not persuasion.
  3. 3 · Run-alongside"Eight weeks. It doesn't touch anything." Zero operational risk; your own scorecard.
  4. 4 · Founding agreement"One of three places." By then you have your own proof, and the scarcity is real.
Send the extract

A personal reply within 24 hours, from Rob, not a sequence.