Sound familiar?
We ran a promotion and sold loads but made no money. We had no idea what the margin impact would be beforehand.
Model the promotion before you run it. Slide the discount, see the margin impact, find the sweet spot where volume gains outweigh margin loss.
Our competitor ran a promotion last week and we found out from a store manager. By the time we responded, we'd lost a week of sales.
Competitive activity alerts fire within 24 hours. PromoPulse models your counter-promotion options instantly so you can respond, not react.
Our supplier wants to fund a promotion but we can't tell them what the ROI will be. The conversation goes nowhere.
Walk into supplier negotiations with data. Show projected sell-through, margin impact and ROI. Turn "we'd like some funding" into "here's the business case."
Every tool your commercial team needs
Price elasticity modelling
The margin slider shows the impact of a discount before you commit. Cannibalisation modelled, so uplift is net rather than gross, and a price-integrity penalty so you can see what a promotion costs the full-price business.
Promotional calendar
Plan your full promotional calendar. Seasonality, competitor windows, supplier funding periods, all in one view.
Foot traffic analysis
Does your promotion drive more people into the store? Measure the traffic impact, basket size change and lasting effect vs short-term spike.
Bundle effectiveness
Which products bundle well together. Basket data finds the natural pairs, so the high-margin partner carries the discounted one.
Supplier negotiation tools
Walk into trading meetings with data. Deal versus volume versus price, worked through before the meeting rather than after it.
Open-to-buy optimisation
Where should your promotional funding go for maximum return? PromoPulse ranks your options by projected return.